What is a backlink?
Backlinks is created when website A links to website B. Backlinks also known as “inbound links” or “incoming links” remain an import aspect in search engine optimization.
The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher.
The need to understand and implement high-quality campaigns is essential if you’re going to compete and thrive online, and that isn’t going to change any time soon.
Why are backlinks important?
Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content.
If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP.
So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
Are all backlinks equal?
They’re not! The right inbound link can grow your Google rankings, revenue, and brand, while the wrong ones can get your site penalized.
Acquiring the right inbound links entails a lot that’s why it’s recommended that you get natural links by creating great content that encourage other websites to link to.
Domain authority and relevance also factor in the quality of inbound links to your website. Learn how to get quality backlinks (add link here).
What links mean for search engines
There are two fundamental ways by which search engines use links:
- Discover new web pages
- Determine how well a page should rank in their results
Search engines crawl webpages and index their content which helps them rank the pages for relevant keywords.
The number of links pointing to that page from external websites and the quality of those external websites also factor in how well the page ranks.
Essentially, the more high-quality websites that link to you, the more likely you are to rank well in search results.
How link building benefits my business
As we’ve discussed, links are a very important signal that the search engines use to determine rankings. So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well.
There are other benefits to link building, though, that may be less immediately obvious yet still worthy of consideration.
Link building can also involve reaching out to other relevant websites and blogs in your niche by promoting your content. By so doing you can get links and also build lasting relationships with major players in your industry. This builds credibility for your online brand and reputation. If key influencers in your industry can vouch for your website, that means you are trustworthy.
Sending referral traffic
A good link from a highly-visited website can lead to an increase in traffic to your website which in this case is referral traffic. Remember quality and relevance of the link means relevant traffic and this may lead to increase in sales, as well. This in itself is added value to your business.
Good link building can help build your brand and establish you as an authority in your niche. There are some link building techniques, such as content creation, which can show people the expertise of your company, and this can go a long way toward building your brand. For example, if you create a piece of content based upon industry data and publish it, you have a chance of becoming well known for it in your industry. When you do outreach and try to get links to the content, you are showing your expertise and asking other people in your industry to help spread the word and show others the same.
Bottom line, if link building is done properly it can increase your ranking on major search engines like google, bing, yahoo among others. Not only does your site rank well but also increase in relevant traffic which may increase your sales for your business.